Might the application of soft power in everyday life require a 'softer' way of knowing the world? Charles Tilly, American sociologist, suggests that we should validate our story-telling more:
In Tilly’s view, we rely on four general categories of reasons. The first is what he calls conventions—conventionally accepted explanations. Tilly would call “Don’t be a tattletale” a convention. The second is stories, and what distinguishes a story (“I was playing with my truck, and then Geoffrey came in . . .”) is a very specific account of cause and effect. Tilly cites the sociologist Francesca Polletta’s interviews with people who were active in the civil-rights sit-ins of the nineteen-sixties. Polletta repeatedly heard stories that stressed the spontaneity of the protests, leaving out the role of civil-rights organizations, teachers, and churches. That’s what stories do. As Tilly writes, they circumscribe time and space, limit the number of actors and actions, situate all causes “in the consciousness of the actors,” and elevate the personal over the institutional.
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