It’s a morass of competing feelings. In one corner we have the billion partying people, feeling good this morning that they have acted on the global stage, having asked for something that they only dimly knew they wanted until Bob Geldof made it clear for them. Make Poverty History – "amazing, brilliant, historic" (or was that Robbie Williams’s comeback).
In the other corner, we have rather less but better-informed people, outraged at the terms and conditions being laid on the vulnerable Africans, betrayed by post-Iraq politicians buying their way back into the public hearts with false sacrifices.
And a few of us, hovering like a referee, pondering, queasy. Unwilling to diss the willing consumers of a good new idea on our left. Yet, somehow not ready to award any prizes either. Unable to ignore the fantastic opportunity lost.
Here is what we saw:
- Millions of people coming together across the globe, in the name of Make Poverty History, to see some great music. Some with tickets to see a remarkable stage show, others at home, captive in front of the TV. A moment of possibly unprecedented globality – not to witness some great horror, but to participate in some great hope, a great global wish.
- Great musicians performing their greatest hits with superb discipline, some of whom expressed their feelings about the cause. As Madonna said, Music makes the bourgeoisie be a rebel, yeah.
- Some of the Live Aid films about poverty in Africa, first shown 20 years ago, reminding us how it all started. One very memorable example of the proof of Live Aid – a young girl, helped by funds raised, to get an education and develop a dignified life.
- A lot of joy: the feel good factor gets a Gr8 outing.
- Robbie Williams in his first concert in 2 years, getting the biggest ovation of the night, despite using his moment to speak to the global audience to invite the presenter on a date.
Here is what we didn’t see:
- Africans. All the beautiful, funky, vibrant African musicians available to play at this great music event, were not invited. Instead they were given a small stage to perform in the Eden Project in Devon. The cameras only visited once, when Dido (who is not African) sang a duet with Youssou N’Dour. Try not to imagine the music industry in Africa, miraculously boosted by the exposure of these lesser known artists: it ‘s not about to happen.
- Consciousness being raised. Unlike the smaller MPH march in Edinburgh, there was hardly a banner to be seen at Hyde Park. Woeful coverage from the BBC – Jonathan Ross, covering his cynicism with vacuous celebrity watching. The young DJs, unable to take us any further than “amazing and brilliant”. In 8 hours of possible connecting the issues with the spectacle, the best we got was 5 minutes of an off-duty Andrew Marr and a patiently constructive George Alaghiah.
- An easily digestible presentation of the proposals and the facts. How can poverty be made history? What is the deal here, what might go right and what might go wrong?
- Any next steps for the captive audience. Surely it’s not all down to these 8 people alone. I have worn the wrist band to death: isn’t there something that I, as a relatively wealthy, fun loving citizen of the world can do next?
Millions of people, ready and willing to listen but only music on offer.
It may not be too late. If the queasy and the angry could suspend their disbelief long enough to engage with the happy and deluded, we could still, in 20 years time be looking back at an historic moment. Here are a few suggestions:
- Social entrepreneurs unite. UnLtd, Rowntree, Nesta – all the funding bodies actively engaged in funding new ideas to make the world a better place – put some money into a substantial Post8 network. Bob and Bono need some help here. The best minds and energies need to be where the audiences are, helping to create maximum value out of this upsurge of popular feeling.
- Add women at the top. We know that men like to play, we know that men get things done, but if more women had been involved at the core of this…. who knows what lasting, caring networks might have been generated? Of course it’s just a co-incidence that the three female icons who took the stage, took Africans on the stage with them, forging the connections, modelling the relationships of mutual respect. More of those co-incidences please.
- Education get in there. Instead of PHSE lessons on how to cross a road safely, let’s get modules on how to be a global citizen. The kids want to know – they are up for it.
- Get personal. Recognise that the “well being” agenda, beloved by Blair et al is well served by the “feel good” factor. People like to do good for others, especially if they get energised in the process. Charity is tired. Engagement, activity, achievement is enlarging… Every kidult on a machine is a global playa, let’s develop some tools for making a difference. The Guardian persuaded 3,000 people to write to undecided American voters. Why not pair up potential peers in email relationships across the world?
- Remember reciprocity. If we are going to create a global network, we should look forward to receiving as much from Africa as we are offering. Africa’s story is already unique – the journey from apartheid, the struggle through illness and poverty, the triumph of its arts, the meaning of Mandela. How can we be sure to hear the story, learn from their humanity?
If Live8 is to have a lasting effect, to be the birth of a new era instead of a flash in the pan, ideas need to flow thick and fast. The comments page below is always open...
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